Human-Centricity is not Human-Centric Enough: What’s Next for AI Powered Service Design?

Daniel Fraga
14 min readMay 7, 2023

Human-centricity has long been a fundamental value of service-design. In the last decades it became the de-facto design philosophy for the digital age, and for good reason: it helps us design things that work well, solve problems and cater to our needs in a much more “human” way.

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