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Daniel Fraga
Daniel Fraga

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Ontological Design: Subject is Project
Ontological Design: Subject is Project

A new design philosophy for the AI age - where humans become the project.

2022

·
Daniel Fraga
Daniel Fraga

Stories

May 7

Human-Centricity is not Human-Centric Enough: What’s Next for AI Powered Service Design?

Human-centricity has long been a fundamental value of service-design. In the last decades it became the de-facto design philosophy for the digital age, and for good reason: it helps us design things that work well, solve problems and cater to our needs in a much more “human” way. However, I…

14 min read

Human-Centricity is not Human-Centric Enough: What’s Next for AI Powered Service Design?
Human-Centricity is not Human-Centric Enough: What’s Next for AI Powered Service Design?

14 min read


Published in

Bootcamp

·Jul 23, 2022

Daddy’s Not Coming

Designers: This is Your Road to Insurrection — This is a text for designers, creatives, thinkers and all those who project. My goal is to empower you to succeed in a new era by introducing you to some concepts. It is likely this will make many of you hate me. Here goes: Crisis are Invitations for Revaluation From supply chain breakdown to demographic…

Morality

18 min read

Daddy’s Not Coming
Daddy’s Not Coming
Morality

18 min read


Published in

DataDrivenInvestor

·Mar 31, 2022

Habits of Desire

Creating Desiring Systems — This article is an excerpt of my book, “Ontological Design: Subject is Project”, available now on Amazon. Ontological Design explicitly addresses the post-human subject as a new category of design project. Rather than designing artefacts, the design of the future will architect human subjectivity via artefacts. In other words: as…

Ontological Design

22 min read

Subject is Project
Subject is Project
Ontological Design

22 min read


Published in

DataDrivenInvestor

·May 27, 2020

The Manifesto of Ontological Design

Ontological design is the design discipline concerned with designing human experience. It does so by operating under one essential assumption: that by designing objects, spaces, tools and experiences, we are in fact designing the human being itself. And the ability to design human beings is going to be central to…

Ontological Design

10 min read

The manifesto of Ontological Design
The manifesto of Ontological Design
Ontological Design

10 min read


Published in

Bullshit.IST

·Feb 21, 2017

HYPERDIMENSIONAL DESIGN

THE INFUSION OF BELIEF AND THE CITY IN THE SKY FOREWORD: This article will have two voices. One is more or less rational and is careful with connecting ideas; read it like non-fiction, if such a thing even exists. Another is more bold; adventurous, like the perception of a fictional…

Virtual Reality

17 min read

HYPERDIMENSIONAL DESIGN
HYPERDIMENSIONAL DESIGN
Virtual Reality

17 min read


Published in

Bullshit.IST

·Nov 20, 2016

VIRTUAL REALITY AND POST ARCHITECTURE

It’s not about designing space. It’s about designing people through space. — It is hard to find VR content that doesn’t derive at least some of its value from the technological novelty that the medium represents. The so-called “gimmick” value still stops us from perfecting a form of expression that is truly native to the medium. It’s time to change that. VR is not film. VR is not theatre. VR is not architecture. VR is VR.

Virtual Reality

15 min read

VIRTUAL REALITY AND POST ARCHITECTURE
VIRTUAL REALITY AND POST ARCHITECTURE
Virtual Reality

15 min read


Sep 22, 2016

ON THE CYCLICAL AND ARCHETYPAL NATURE OF TIME

This article relates the practice of Post-Architecture and Ontological Design to the idea of Time as a malleable substance, to be manipulated together with space to interfere with the entity we like to call “Human”. DO YOU HAVE A MINUTE? The first issue I’d like to address, relating to the notion of “time”, is how…

Design

7 min read

Design

7 min read


Sep 22, 2016

FATECRAFT2: HACKING THE MATRIX

I know, I know; cliché title. At least if you’ve roamed enough “alternative research” websites — also called “conspiracy theorists”. But here’s the thing; it IS possible to “hack the matrix” through good Ontological Design. Here’s how to do it through Post-Architecture: VIRTUAL REALITY IS A PLEONASM All reality is…

Design

6 min read

Design

6 min read


Sep 22, 2016

FATECRAFT 1: HIGHJACKING POWER GAMES

This is the first of two of articles that intends to make Post-Architecture — as a method — more explicit and concrete. I’ve called this series FATECRAFT, and in this first post, I’ll go over some necessary essentials. Here, I’ll try to frame Post-Architectural design as the TACTICS for the…

Design

4 min read

Design

4 min read


Sep 22, 2016

NEW MEDIA SPACES, DREAMSCAPES AND MAGICK

Who hasn’t fallen in love with an idea? Better yet, who hasn’t fallen in love with a fictitious scenario, whose dynamics and interactions happened nowhere except in our (body)minds? Have you ever found yourself daydreaming while listening to music, drifting off to an ethereal location known only to you and…

Virtual Reality

6 min read

Virtual Reality

6 min read

Daniel Fraga

Daniel Fraga

319 Followers

Book Author

Get my book: “Ontological Design: Subject is Project” here: https://www.amazon.de/dp/B09VWMV9Y8.

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