Ontological design is the design discipline concerned with designing human experience. It does so by operating under one essential assumption: that by designing objects, spaces, tools and experiences, we are in fact designing the human being itself. And the ability to design human beings is going to be central to survive the technological shifts of the coming decades with even a semblance of agency.

The key assumption of ontological design is this: when we create the objects and contexts that surround us, we are in fact designing our very selves. …


FOREWORD: This article will have two voices. One is more or less rational and is careful with connecting ideas; read it like non-fiction, if such a thing even exists. Another is more bold; adventurous, like the perception of a fictional writer or a poet on a rationally induced trance state. It is necessary. Just a head’s up.

In many traditions throughout the planet we can find traces of the worship of fetishes. Fetishes are objects considered to hold supernatural power. These objects — they can be statues, dolls, even elements…

It’s not about designing space. It’s about designing people through space.

“Modernist Dream”, one of the four speculative scenarios of the Next Nature Habitat VR experience (Created and Developed by Daniel Fraga)

It is hard to find VR content that doesn’t derive at least some of its value from the technological novelty that the medium represents. The so-called “gimmick” value still stops us from perfecting a form of expression that is truly native to the medium. It’s time to change that.

This text is part of what I believe is necessary for this transition towards the goal of a full-fledged VR artistic practice. Key to that will be the concept of Ontological Design: design that is focused on the human experience and its essence. More specifically, Post-Architecture — the idea that architecture…

This article relates the practice of Post-Architecture and Ontological Design to the idea of Time as a malleable substance, to be manipulated together with space to interfere with the entity we like to call “Human”.


The first issue I’d like to address, relating to the notion of “time”, is how the perception of time as a linear phenomenon is detrimental to a mythological and aesthetic experience of life. The contemporary, positivist “theology” of mainstream awareness understands time as a line, extending infinitely into both the past and the future. Time is something that moves incessantly towards the future, coming from…

I know, I know; cliché title. At least if you’ve roamed enough “alternative research” websites — also called “conspiracy theorists”. But here’s the thing; it IS possible to “hack the matrix” through good Ontological Design. Here’s how to do it through Post-Architecture:


All reality is virtual — a system of articulated virtual elements. Your name is virtual. So is language, nations, software, laws, money, but also legends, stories, poetry and music. A great percentage of the components of reality can be deemed “virtual” — shapeless products of power relations and belonging to the category of…

This is the first of two of articles that intends to make Post-Architecture — as a method — more explicit and concrete. I’ve called this series FATECRAFT, and in this first post, I’ll go over some necessary essentials.

Here, I’ll try to frame Post-Architectural design as the TACTICS for the interplay between the INDIVIDUAL, its HABITS and the APPARATUSES that populate everyday life. These TACTICS exist within what can be called, for lack of a better name, a GAME OF POWER; and by recognizing the existence of such a game, one can become better at playing it — through precise…

Who hasn’t fallen in love with an idea? Better yet, who hasn’t fallen in love with a fictitious scenario, whose dynamics and interactions happened nowhere except in our (body)minds? Have you ever found yourself daydreaming while listening to music, drifting off to an ethereal location known only to you and to your heart? Places, sounds and experiences belonging to the noosphere frequently haunt our waking lives, let alone our dreams. And I don’t know about you, but I long to inhabit those fleeting landscapes of inspiration, which always leave a bit too soon.

Well, what if you could manipulate vision…

Daniel Fraga

It’s not about designing technology. It’s about designing people. https://www.youtube.com/channel/UCYRBTiUc6InEiJJ6BLF6piw/featured?view_as=subscriber

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